Blaze is a hardware startup located on Silicon Roundabout. We are an excellent case study of how a concept becomes a business, the hurdles and the support along the way. The Laserlight began as a university project, was proven as a concept with Kickstarter, took further backing from investors and became a part of the East London creative community. Cycling is a bit of a pre-requisite for working here. We know the things we love about cycling and also the things that tick us off. We know what we’d like to improve and how to get around the city, more or less. We’ve got plans to be a complete urban cycling brand, making it easier, safer and a lot more appealing to travel on two wheels. We have a hitlist roadmap of future products and a keen eye for good design, so expect our offerings to be equally as disruptive as our first.