Founder Charlotte Knight is intrinsic to the heart and soul of Ciaté and her passion and vision forms the very foundation of the brand’s DNA. Her passion was sparked when mixing custom nail colour backstage at Fashion Week. The dream of blending unique fashion-led shades which transformed an outfit on set or simply sparked a conversation in the street became a reality in 2009 and has since grown into a global nail brand with three recognisable key pillars or as they are affectionately known, ‘Houses’ – Core, Fashion and Wow. Charlotte’s creative vision, endless energy and determination has not only shook up the nail category but impacted the beauty industry as a whole, leading to an ever growing number of awards and accolades. The brand foundation has led to endless appeal to female consumers worldwide – from high-end to high street fashion and classic staples, it is a go-to for almost every demographic.