When we established our first barbershop in London's creative hub of Shoreditch in 2006, we created an environment for men wanting to make the best of themselves that was less feminine and less sterile than a unisex salon; A stylish, masculine space for a modern gentleman to take the time to relax, build a relationship with his barber and enjoy the full Murdock experience. Now with three more stores in the capital (Covent Garden, Soho and Mayfair) offering unique barbering services (like luxury wet shaves, for instance), classic grooming products and artisan accessories, we have firmly established ourselves as a primary destination for the new gent-about-town. Our signature Murdock collection of fragrances, shaving tools and accessories have been developed to equip the modern gentleman with everything he needs to prepare himself for a day in the office or an evening's entertainment. These Murdock essentials provide the foundations of style, individuality and confidence, one step at a time. And alongside our London stores is Murdock Online. The internet shopping experience that brings the marvels of Murdock straight to your home. Our signature collections, like our unique stores, combine traditional English sensibilities with modern discernment. Focusing on hand-crafted and British made goods, Murdock products are renowned for exquisite workmanship and commitment to quality.