My company is www.londonlyfestyle.com (website to launch on the 31st Oct) We are a self development/dating advise company. Please read my 'about' section for an idea of what we are about. What is it that makes a man irresistible to women? After being taught by (and living with) some of the seduction industry's most experienced coaches and taking into account my own subsequent experiences, I discovered the answer to be a huge paradox. I believe it’s time to move away from the Alpha “macho jerk” ideal (all spines and no heart) and attain a new state of consciousness which evolves beyond the sensitive weasel of “all heart and no spine”. When you come from a place of no attachment, this allows you to form the deepest connection with another human being. If there is no attachment to a specific desired outcome then anything becomes possible. By abandoning the "need", every outcome becomes possible and a feeling of wholeness can be achieved. At London Lyfestyle we teach the core principles for becoming a fulfilled, purposeful and masculine individual. Our intention is for clients to reach an optimal spiritual flow state. In this state, fear, ego, outcome, and competition, an alpha does not exist. We help you to develop and express your true, authentic masculine self without the need for run of the mill lines and techniques. Attracting females becomes simply a by-product of being a man with a purpose.