It is considered pretty important for a candidate to create saleable content for employers to hire them. Similarly, employers must also take the ‘About Us’ section on their website or job boards seriously. Why? Because this section would help candidates connect with your brand quickly and increase your audience base.
Candidates go through the company profile to understand the company position in the market, the benefits offered, work culture, and much more. That’s how they decide whether to apply to the company or skip it. How to write make your company look like a ‘dream company’? Employers can nail their About Us section with the help of the following tips.

1.    Stress on your Mission Statement:
Having a strong Mission statement reflects your business ethics and thought process. For example: Google’s mission statement symbolizes its need to share the useful information from all around the globe, to its users. And that’s what drives it.
Hence, having a service centric mission statement grabs attention quickly.

2.    Show how Famous you are:
Your company stats would say it all. Facebook today has offices all over the world, with millions of users and millions of candidates looking for jobs. It says a lot about its reach and utility.
This happens because they target their best points on their services offered, benefits of those services, perks offered to their employees, how they build careers, regularly showcasing their new features through several mediums.

3.    Display the Team Strength:
It doesn’t matter if you are a small company or large, but it’s important to present your team size. Candidates prefer both short and large companies owing to their benefits. If you are a small company, mention the perks of working with a 10 employee company – bigger salaries, more development. And if you are a large company, mention how it helps the team members’ network, grow, train and develop.

4.    Invite Candidates to Join You:
While you build up your strengths, don’t forget to invite the talented candidates to join your internship program. Write down how having those candidates would help create magic, and how you can help them build their careers by joining your dynamic team

5.    Putting a Face to the Company:
People feel more connected to a brand when they know the people in charge. By talking about the workplace goals, you can introduce the people whose ideas and vision are really what makes the organisation work.
Emphasise on the founders and their joint efforts in building the company's brand on the About Us page.
Connecting with the target audience is much easier when using a personal story with real people in the spotlight.

6.    Share a story about your brand:
Tell stories about the brand in as few words as possible. The stories make the company seem more like a real person. The best authors get their messages across by telling interesting stories that a lot of people want to read. Use that method when writing the "About Us" section of your website.
To fully understand the power of the gifts and the story behind them, it is important to put pictures with the story. The brand's origin story could be helpful for anyone who wants to know more about its origins, and impact they created thereafter.

It's essential for companies to invest good time while writing about themselves.
Graduatewise.com is the space where you can find and hire the best candidates but in order for them to approach you easily, the ‘About Us’ section would play a significant role.  Give it your best shot because after all it would be the pillar of your Identity!