Social Media Management

Job Specification

DemocraFest - Social Media Managers We're organizing Britain's first democracy festival, DemocraFest, which aims to make young people more politically engaged. You can find out more about DemocraFest here: https://www.democrafest.co.uk. Where do young people go to engage in politics currently in the UK? The only venue for political engagement is party conferences which are party political, intimidating, often dull and generally aimed at an older audience. We want to build a forum for political debate outside of Westminster and make politics fun to a younger audience by focusing on the key issues affecting young people in the UK in a relaxed festival-style atmosphere with music and local food. We took inspiration from a wave of democracy festivals in Scandinavian countries which have been really successful at making people more engaged and excited about politics. We have speakers lined up from each of the main political parties, celebrities and experts in different fields, podcasters, comedians, and musicians. DemocraFest aims to achieve three things: (1) Make 18 to 35-year-olds more socially and politically engaged. (2) Engage with views across the spectrum, especially if you don’t agree with them. (3) Show that debating and politics can be fun. DemocraFest will bring these values alive and open the door onto a new era of political and social discourse. Watch this space. Volunteering with us We are looking for two marketing interns who can commit to working with us at least three days a week to help achieve our mission of revolutionizing UK politics. Marketing interns will mainly respond to the Founder of DemocraFest, but will also work alongside the Marketing Lead, who will be working from the US. One role would focus mainly on TikTok and Instagram. The other role would focus mainly on liaising with media outlets and content creation on X and LinkedIn. Responsibilities for the first role include: Given we will only be working together in person part of the time, being organised and proactive in creating content ideas and content calendars for Instagram and TikTok so that we have shooting schedules ahead of working in person and post regularly when not together Creating enough content for 12 posts on TikTok per week and 6 on Instagram Featuring in content (alongside Sophie!) for Instagram and TikTok Editing and posting content for Instagram and TikTok whilst being aware of the best times of day to post for maximum engagement Responding to DMs and comments on our TikTok and Instagram channels and generally creating an online community Proactively monitoring social media analytics on TikTok and Instagram to identify viable ideas and strategies and ways to improve Researching and reaching out to political influencers in our space on TikTok and Instagram to form collaborations and help grow our network Responsibilities for the second role include: Posting on X three times per day with content that fits with our mission and is not too partisan but still interesting Reacting to posts on X from accounts with which we would like closer relationships Creating an online community on X Researching and reaching out to political influencers in our space on X to form collaborations and help grow our network Proactively monitoring social media analytics on X to identify viable ideas and strategies and ways to improve Writing press briefings on DemocraFest Researching relevant media outlets who could write stories on DemocraFest and getting us press coverage Managing press coverage of the event nearer the time and liaising with journalists Researching small publications and media outlets with decent size networks who we could collaborate with to increase our reach Emailing potential speakers and sending chasers to those who haven’t responded Our ideal candidate would be: Extremely organised and reliable so that they can consistently deliver around their other commitments Creative so that they can come up with fun content ideas and find ways to engage our target audience! Be scrappy and happy to make mistakes Be passionate and knowledgeable about politics and care about improving youth participation Be kind and socially aware Perks include: Revolutionizing UK politics by creating a space for political debate outside of the Westminster bubble Being part of a movement to make politics accessible and cool to a younger audience Gaining invaluable marketing, business, events and journalism experience Having loads of fun with us at work! Improving your network by going to events where you can meet politicians and important figures in the space Having regular check-ins so that you can grow in the role You would have the opportunity to work with us in our office in central London (five minute walk from Westminster tube). The hours are flexible and up to your schedule. There is also potential for hybrid or remote work. The role is unpaid but we will pay £100 per week for expenses. Timings are very flexible. This role offers lots of experience in working in journalism, social media, business, politics, public affairs and events. You will also have fantastic networking opportunities. We look forward to hearing from you!