PR and Marketing Executive

Job Specification

We believe in the power of good music and good content creation. An innovation borne out of passion for new and emerging music, and efforts to revolutionize the way new music and content is discovered and consumed, WPGM provides a relevant platform and service, via media and publishing, digital PR and publicity, radio and TV plugging, and social media marketing, to promote, support and raise awareness for the best new music, artists and lifestyle content. Already with an established solid platform of over 200,000 monthly visits, over 25,000 Twitter followers, over 40,000 Facebook fans and over 15,000 Instagram fans, WPGM – as a trend setter and taste-maker since its first iteration in 2009 – is out to further up the ante in disseminating and promoting relevant new media and content to its global audiences. In the short years of existence, WPGM has garnered numerous media support and acknowledgment from industry peers and stalwarts as a respected brand within the online media, publishing and PR landscape. We are one of the UK’s most sought after media, publishing and digital PR services companies. Our media arm functions online via www.wepluggoodmusic.com and www.conversationsabouther.net, with future expansions into TV, Radio and Print content. Our PR services arm functions within the digital music PR and social media marketing spaces in the UK and West Africa, with a view to expanding into Europe and America, while continuing to build our digital music PR services/activities in the UK and West Africa. We are also looking at expanding into digital PR/Publicity for corporate brands and events in the UK and Africa. Please note that this opportunity will be unpaid. Regarding our PR and Marketing job role, please find below some job specifications and responsibilities. 1. Managing the company's social media channels and editorial content writing work. 2. Assisting the company's sales and marketing and digital PR campaigns. 3. Carry out social media management, editorial content writing, sales and marketing, and digital PR duties as and when required. 4. Compiling and preparing PR, marketing and media reports, presentations, and correspondence. 5. Managing the company and director's social media and other administrative tasks for the company and director. 6. Supporting the company and director on a day-to-day basis, and carry out ad hoc administration duties as and when required. 7. Capture, alert, and monitor important media, PR and marketing issues for the company and directors where follow up is required. 8. Weekly and monthly media, PR, and marketing reporting to the Director. 9. Assist in the management of multiple media, PR and marketing projects related to the diverse lines of business as assigned by the Director. 10. Building a contact list database of all the new and existing music websites/blogs, as well as building a contact list database of UK-wide radio presenters and radio producers of specialist radio shows and radio stations. 11. Building a contact list database of exciting new and emerging UK, European, American, and African artists that we can potentially turn into new online PR clients. 12. Managing databases of potential PR clients, online press, radio producers, presenters, and DJs. 13. Pitching digital PR services to potential clients. 14. Building relationships for WPGM PR with online press and radio contacts. 15. Monitoring and reporting on existing digital PR campaigns. 16. Capturing screenshots of all the blog/press coverage our UK online PR campaigns have garnered as well as each page link and collating this together for each campaign (remotely and digitally). 17. Social media updates about existing press campaigns. 18. Developing new markets and clientele for our new and existing PR services as well as new and existing media content. 19. Selling and marketing WPGM’s PR services and WPGM’s media platform to the right market (to artists, music executives, record labels; and to advertisers, sponsors, corporate clients). 20. Generate new ideas to drive PR client acquisition. 21. Seeking/securing sponsoring and advertising for our online media platforms and content. 22. Developing new markets and clientele for our PR services and media content, as well as leading marketing efforts for our PR services and media content. 23. Creating brand campaigns and promotional plans that significantly increase awareness of WPGM’s brand. 24. Identifying and implementing traditional and non-traditional opportunities to drive and expand engagement in our media content (by sponsors and advertisers) and PR services (by potential clients). 25. Developing and implementing marketing and communications strategies, activities, and campaigns to promote WPGM's media and PR businesses including our content and services. 26. Generate new ideas to drive sponsorship/advertising and PR client acquisition. 27. Improving the presence of WPGM's PR services and media brand within corporate brands globally. 28. Liaising and networking with a range of stakeholders including sponsors, advertisers, corporate PR clients and music PR clients. 29. Developing key media partnerships across digital, TV, Radio and Print to grow the WPGM brand image. 30. Achieving frequent, timely and positive media coverage across all available media for the WPGM brand. If this of interest to you, please send an email with your CV and cover letter. Compensation: No financial compensation