Job Description
Ghana 365 aims to become the go-to platform for people to learn about all things Ghanaian, focusing on food, places to stay, events, nightlife and cultural experiences.
We aim to do this through establishing and promoting our website, social channels; long term goals include mini-films and more.
You will be responsible for coordinating and executing the Ghana 365 strategy, This role offers the opportunity to cultivate hands-on entrepreneurial experience and the total immersion into a digital travel and culture business.
This role will be instrumental in increasing our website presence and gaining visibility for our brand among clients and candidates.
Website Development Community Management
Increase the number of followers we have on our platforms by following and engaging with potential clients and candidates.
Ensuring uniform content and tone of voice for graphics, post and other elements within the communities.
Coordinating and Distributing Content
Assisting with the scheduling and participating in a monthly brainstorming meeting with the directors and internal social media team to establish content ideas for the month ahead.
Liaising with senior consultant and directors to push new blog posts through the calendar
Help coordinate a guest blogger programme, one guest blogger per month.
Help to amplify this content through other social media channels.
Drive awareness of our new posts by posting the articles into forums and groups.
Help to create video content each month and post on YouTube.
Track and report website statistics using Google Analytics. Look at content performance and the flow of traffic through to our Web site.
Look at how well blog posts perform based on their ‘share rating and the total number of viewers and time spent on page.
Use the company’s Later account & mailing list to create lists of followers and to schedule pushed out monthly emails.
Work with the directors to build solutions based on monthly reporting analytics and performance
