Job Description
PPC Executive - Marketing
HANA CONSULTING LTDJob Sector - Marketing / Advertising / Social Media
Location - Peterborough - East of England
Type - Full-time
Period - +12 months
Remote Internship - No
Languages - English
Job Specification
Position: PPC Executive - Marketing Location: Peterborough, UK, Hybrid Salary: Competitive up to £35,000, based on experience We are seeking a highly skilled and motivated PPC Executive to join our dynamic marketing team. As a PPC Executive, you will be responsible for managing and optimizing our pay-per-click (PPC) campaigns to drive traffic and conversions for our company. Key Responsibilities: - Develop and implement PPC strategies to increase website traffic and conversions - Conduct keyword research and analysis to identify relevant and high-performing keywords - Create and manage PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media platforms - Monitor and analyze campaign performance, making necessary adjustments to optimize performance and achieve KPIs - Conduct A/B testing to improve ad copy, landing pages, and other elements of the campaigns - Collaborate with the marketing team to align PPC campaigns with overall marketing strategies and initiatives - Stay updated with industry trends and best practices to continuously improve PPC campaigns - Provide regular reports on campaign performance and make recommendations for improvement - Manage PPC budget and ensure cost-effective spending - Work closely with the design team to create visually appealing and effective ad creatives - Stay updated with changes in search engine algorithms and adjust campaigns accordingly - Conduct competitor analysis to identify opportunities and stay ahead of the competition Requirements: - Bachelor's degree in marketing, advertising, or a related field - Minimum of 2 years of experience in PPC campaign management - Proven track record of managing successful PPC campaigns with a strong ROI - In-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms - Experience with A/B testing and data analysis - Strong understanding of keyword research and SEO principles - Excellent communication and collaboration skills - Ability to work in a fast-paced and dynamic environment - Strong analytical and problem-solving skills - Google Ads and Bing Ads certifications are a plus If you are a results-driven individual with a passion for PPC and a desire to work in a fast-paced and dynamic environment, we would love to hear from you. Apply now to join our team as a PPC Executive and take your career to the next level.
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