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Best Ways to be a Social Media Intern

Internships are a great way to obtain real-world experience in a field you're interested in working in, regardless of the industry you're targeting. It's also the best chance you'll have to break in, so don't pass it up! And with social media marketing more popular than ever, an internship in this dynamic area could be your ticket to a successful professional life. The growing popularity of social media means that there is more competition than ever for internships and entry-level jobs.

Best Ways to be a Social Media Intern

What exactly does a social media intern do?

An intern in the field of marketing, advertising and social media works under the direction of a manager to assist with the administration and development of social media content for a company's several digital platforms. An media marketing intern's work in social media can include posting about the company's offerings in the areas of brand, products, events, and services. Interns in social media are given the information they need to become familiar with the business, product, or brand they will be promoting.

Interns that work with social media could be tasked with things like:

  • Developing and sharing content across several social media accounts and channels.
  • Creating and sticking to editorial calendars for sharing information across networks.
  • Finding the sweet spot between posting frequency and user engagement.
  • Contribute to the strategy behind social media marketing initiatives to expand brand recognition and sales.
  • Content production via photography, graphics, and moving image.

Need for Social Media Internship

Internships in social media typically have strict restrictions for prospective interns. They might also get certified in order to demonstrate their mastery of particular social media platforms and their proficiency with related tools. 

Education for social media marketer

Interns in social media are often expected to have a bachelor's degree in communications, marketing, or business, or be working toward one. Internships outside of a student's home institution may be eligible for credit at some schools. Interns in the field of social media could also attend classes at a vocational institute. The duties of a social media intern align with coursework in areas such as public relations, writing, digital or social media marketing, graphic design, and software programs like Photoshop and InDesign.

Training as an Intern

Interns in social media work under the guidance of a management such as the social media manager or the marketing manager throughout their internship to learn the ropes. The intern in social media should have prior expertise with a variety of social media sites. The intern's supervisor will teach them the company's social media marketing strategy, as well as how to perform specific tasks like redesigning and optimizing the company's website and using tools like a content calendar. The intern will learn the company's voice and how to use it consistently across all social media channels. The intern in charge of social media might be taught how to use tools like Google Analytics and Facebook Insight to determine the most productive times to share content and distribute emails.

Certifications to gain internship program

Interns in social media can learn more about the many media outlets they will be working with if they earn certifications in the software and media they will be using. There are a wide variety of platform-specific certifications available, such as:

Twitter Pilot Training

Twitter provides free education on how to use the service for advertising purposes. Topics including Twitter 101, boosting website traffic and conversions, and developing successful marketing campaigns are covered in the Twitter Flight School lessons, which can be completed in as little as 10 to 15 minutes of your time. 

Tracking and Reporting using Google Analytics

An individual's ability to track website traffic using Google Analytics can be validated by earning an individual qualification (IQ) from Google. They can prepare for the exam by taking use of Google's free Ads Academy courses, which cover everything from the basics to more advanced topics in Google Analytics. 


Interns working in social media should have a diverse set of core competencies which they will refine even further while interning. Competence in using social media platforms is a crucial skill. The intern's knowledge of Twitter, Facebook, Instagram, Google+, and LinkedIn is just the tip of the iceberg. 

Expressing oneself in writing

Interns working in social media should be excellent writers so that they can generate content and modify the voice of the company for each channel. They should have excellent writing abilities in order to correspond with external partners via email and possibly respond to user feedback. Curating content be it design or word based, is an added advantage.

Social abilities

Interns, key personnel, and executives may all come into contact with the social media intern. They need to be able to take instructions and communicate professionally. Connect with others, learn new skills, gain experience, become better at your craft. 

Competence to analyze data

The ability to assess facts and form conclusions relies heavily on analytical abilities. The social media intern might look at metrics like website traffic and click-through rates to learn things like which platforms work best with specific types of content and when to post for optimal exposure. Your analytical skills do matter.


The intern will collaborate with the manager of social media or marketing and other members of the team on various marketing initiatives. Interns working in social media may also be required to generate original ideas for material to be shared on various networks. Having an eye for design works wonders.

Internship in the field of social media

Interns in social media may work either full or part time. Their internships may be contractual and have set durations of anywhere from one month to a year. They typically spend their days in an office setting, typing away at a desk. They may be required to participate in team meetings and marketing campaign meetings. Photographers and videographers may be asked to attend events.

Best Ways to be a Social Media Intern in the UK

Interns with expertise in social media are in demand by businesses, schools, and nonprofits across a wide range of sectors. Being a social media intern in the UK can be an exciting and valuable experience for your career. Here are some tips to help you become a successful social media intern:

  1. Develop Your Social Media Skills:
Before applying for internships, make sure you have a solid understanding of various social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. Familiarise yourself with their features, analytics, and best practices. Realise what you can bring to the table with your skills.
  1. Create a Professional Online Presence:
Employers may check your social media profiles to gauge your skills and professionalism. Ensure that your personal profiles present a positive and appropriate image. They would also notice the created content for different social media accounts. Create portfolio and ideate content for different social media platforms.
  1. Update Your CV and LinkedIn:
Tailor your CV to highlight any relevant social media work experience, coursework, or projects. A well-crafted digital marketer profile can also make you more visible to potential employers.
  1. Research Companies:
Look for companies or organisations in the UK that interest you and are active on social platforms. Check if they offer social media internships and research their values, goals, and social media strategies.
  1. Networking:
Attend industry events, workshops, and seminars related to social media and digital marketing. Networking can help you connect with professionals and increase your chances of finding an internship.
  1. Apply for Internships:
Look for internships on job boards, company websites, and social media platforms. Niche platforms for internships like internwise.co.uk can be super helpful in finding internship opportunities. Prepare for the interview.
  1. Customise Your Applications:
Tailor your cover letter and resume for each application. Highlight relevant skills and experiences that match the company's needs. Create a social media profile that you can use only to showcase your social strategy.
  1. Create a Portfolio:
If you have previous social media experience or personal projects, showcase them in a portfolio. It could include examples of social media campaigns, content creation, and analytics.
  1. Stay Updated on Social Media Trends:
Social media is constantly evolving, so stay informed about the latest trends, algorithm changes, and best practices to demonstrate your enthusiasm and dedication.
  1. Be Proactive and Enthusiastic:
During interviews, express your passion for social media and your willingness to learn. Highlight your creativity and problem-solving abilities.
  1. Be Professional and Punctual:
If you land an internship, treat it as a real job. Be punctual, follow company guidelines, and maintain professionalism in your communication.
  1. Ask for Feedback:
If possible, seek feedback from your supervisor or colleagues during the internship. This can help you identify areas for improvement and show your commitment to growth.
  1. Show Initiative:

If you notice opportunities to improve the company's social media presence, don't hesitate to suggest ideas or implement them with permission. Interns that are eager to learn also gain the most.


Remember, being a social media intern is an excellent opportunity to learn and gain practical experience in the field. Be open to feedback, be willing to adapt, and make the most of the experience to build a strong foundation for your future career in social media and digital marketing.

For relevant internship opportunities in Marketing/Advertising/Social Media sector, click on the link : https://www.internwise.co.uk/internship-search-by-sector/marketing-advertising-social-media. A host of potential employers are looking to hire social media interns, so reach out to us without any delays. Select out of the many internship vacancies and apply for your dream roles right now. If you don't find your preferred roles, reach out to us.

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